Are You Making these 5 Big Mistakes in Your Wellness Business?

Each day, we work with brilliant health coaches and practitioners who have amazing ideas to offer the world. When we dig into those ideas, however, we hear many of the same excuses: “I don’t have time!” “It’s too expensive,” or “I don’t think anyone would be interested in my idea.” This breaks our hearts! We firmly believe that every practitioner out there has at least one idea that could change the life of at least one person – and more likely many people. The good news is that we can bring that idea to life by leveraging our expertise. The bad news is that most health pros fail to just that. Mistakes, fear, and stagnant mindsets get in our own way of helping more people and making a better, more consistent income.  We’re on a mission to fix that! Let’s dive in and uncover the top five ways that wellness entrepreneurs fail to leverage their expertise – and what we can do about it.

From acupuncturists to health coaches, massage therapists to nutritionists and beyond – most wellness pros do not fully realize their value. As practitioners, we see the life-changing magic of our work every day.

It’s easy to forget that not everyone knows how to eat healthy or how to use mindfulness or acupressure to relieve their symptoms. After a while, we become numb to the amazing things we teach and the compassionate services we provide. These are no small miracles! The most devastating mistake we make is undervaluing our services and forgetting that we have amazing things to offer.

The fix: We highlight your business’s unique potential and help you come to terms with just how valuable your ideas and offerings could be.

The 1:1 client model is great…for a while.

By limiting yourself to the 1:1 model, you are not only missing the opportunity to make a consistent income, you are hindering others from receiving your expert knowledge and care.

Working hands-on with private clients is the heart and soul of our practice, but we can make a bigger impact when we branch out to 1:Many offerings.



The Fix: We’ll step outside the 1:1 box and brainstorm the best ways that your unique skillset can be translated into group offerings, programs, or other streams of income. Then we’ll build it!


Many health pros limit themselves to the traditional practice of their field. An acupuncturist might stick to working hands on in the clinic, a wellness influencer may live solely online. These are great ways to establish a foundation but branching out offers amazing potential.

No matter your healing modality or area of expertise, there are endless ways you can leverage your expertise to power your message and grow your business. Consistent income relies upon multiple streams of revenue, and this is achieved only by using all the tools in your toolbox.

The Fix: The key here is to spend some time in your audience’s shoes. Where are they struggling? Where do they need more support? What tools could help them? From here, we’ll help you create a new offering both supports your clients further and builds your business.

This is a common phenomenon amongst holistic health pros. They trap themselves in a certain framework due to false beliefs or an underlying fear of growth. Although we ultimately want to grow, that growth involves planning, creativity, responsibility, and vulnerability.

No matter your healing modality or area of expertise, there are endless ways you can leverage your expertise to power your message and grow your business. Consistent income relies upon multiple streams of revenue, and this is achieved only by using all the tools in your toolbox.

The Fix: The key here is to spend some time in your audience’s shoes. Where are they struggling? Where do they need more support? What tools could help them? From here, we’ll help you create a new offering both supports your clients further and builds your business.

Growing your business and branching out with new offerings is an investment, but it’s likely not as big a financial commitment as you may think. In fact, when you look at how much these opportunities can grow and scale your business, we really can’t afford to leave them on the table.

The Fix: We’ll develop an attainable program that allows you to work your way through creating this new offering with confidence. Then, we’ll strategize how to share it with the world profitably and use it to maintain and healthy, consistent income for your practice.